the ask:

launch the crowning product of a swiss chocolate brand – the dubai chocolate – and sell-out in singapore.

the context:

dubai chocolate was already well-known in singapore. over-hyped, even. how to make this product launch a defining, shareable and sellable moment for the brand?

the solution:

launch a campaign structured around exclusivity, pop-culture and a popular content format. together with selected local influencers, we launched with a social media campaign that didn’t just sell the new product: we sold the bag it came in. centred on the iconic
Läderach bags and the perfect digital camera photo finish, our campaign stood out and generated physical queues and an all-time-high purchase rate at our boutique launch.

read more about it here.