the ask:

transform functional iphone cases and lanyards into coveted style statements.

the context:

global celebrities already had a go-to for iphone cases and accessories. and artistes who weren’t quite seen as your convention celebrities were unable to attain paid relationships with that brand. enter aimer agency for skinarma.

the solution:

we took a modern approach to strategic partnerships, redefining consumer perceptions of iphone cases and accessories as important parts of high-energy, global tastemakers’ lives.

djs and multi-hyphenated artistes.

we subverted traditional notions of tech utility and wearability by strategisting partnerships with celebrities in edm, techno, film-making and hip-hop. no complicated narrative, just engineered skinarma’s tech accessories straight into their lifestyles.

hands-free headbanging. branded lanyards and cases in djs’ hands as they filmed their crowd, standing on booths.

aimer agency positioned the brand’s signature lanyards and cases as an indispensable, high-fashion element essential to the aesthetic of the contemporary cultural elite: those who controlled the rooms, streets, boiler rooms, and who had screaming crowds dying to be captured on their favourite artistes’ video footage.

To turn this strategic vision into a compelling narrative, aimer agency provided top-tier artiste management with coordinated content strategy, forging mutually beneficial brand deals for both ambassador and brand. over a twelve-month period, we executed dynamic social and “IRL” activations with skinarma, increasing brand visibility at shows and on lifestyle stories on social. aimer worked with high-profile names: electronic duo BEAUZ demonstrated the product’s high-impact utility for global performers, actress Bela Padilla showcased its chic versatility for daily style, and creator Yaung highlighted a rugged yet stylish appeal for men.

very campaign asset was tailored through specialized content production to capture the distinct energy of each artist, delivering highly differentiated social media placements that collectively established SKINARMA as an artiste’s definitive lifestyle companion.

service:

brand strategy, artiste liasions, celebrity management, content strategy, artiste negotiation