dj soda
from resharing her story to luxury brands for strategic regional partnerships, to celebrating her high-energy and powerful stage presence with brand deals that align with soda’s image.
dj soda
10M+ GLOBAL BRAND PRESENCE
brand strategy, social media collaborations and personal brand pivot
the ask: soda! pop-up in singapore
global celebrity dj soda wanted to create an immersive pop-up concept where she could meet at least 50 fans and drop exclusive merchandise for retail – only available at the pop-up.
the final product: soda! shop at medusa osteria
bold interior, curated canapes, and a strong woman as the restaurant motif: we found the perfect partner in medusa osteria romana, singapore’s hottest new italian restaurant. the perfect fit for a strong, bold and high-energy celebrity like dj soda.
aimer agency pulled together a two-hour pop-up with a curated menu, italian-soda-cocktails inspired by soda’s favourite flavours…and we sold out on every single shirt. the soda! shop at medusa osteria saw queues four hours before opening, and gained over 1million eyeballs in media coverage.
we set this up within 10 days. read the full journey here.
service:
brand partnerships, celebrity liasions, strategic negotiation, event production, content strategy, public relations
the partnership: soda x skinarma
soda isn’t just a celebrity Dj – she’s also a master at social media. that means filming, documenting and being photo-ready wherever she is: from behind the booth to regional brand boutiques she visits.
skinarma is a brand featuring iphone case accessories for people on-the-go. handy lanyards, phone cases that can be gripped easily or connected to other holders – the perfect ‘tech’ add-ons for someone who is constantly in crowds of fans, and content still needs to be made.
from singapore to malaysia, we partnered with skinarma to show off soda’s pick of accessories as she navigated between brand commitments and meeting fans, all with hands-free, safe and convenient storage of her mobile devices. her social storytelling for skinarma’s utility in her life culminated in a grand appearance at their opening in ioi mall and fellow artistes grabbing their own skinarma share as a lifestyle and functional accessory.
service: brand partnerships, celebrity management, strategic pitching, social media strategy
the ask: soda switches from one iconic pair of headphones to the most iconic pair for dj-ing
she was known for bright blue headphones. but soda wanted to switch – with a new black bob haircut to boot, she was looking for professional, dj-grade, household name brand headphones that would enhance her performance capabilities. at the intersection of heavyweight brand and function, aimer agency designed the perfect collaboration with sennheiser.
the final product: soda wears sennheiser
sleek. black. a name that everyone in the entertainment/performance industry recognises.
soda would wear sennheiser headphones. we talked to sennheiser and pitched the ultimate partnership that brought soda into the sennheiser family in a natural, non-shocking way for fans.
starting with her hair, she tapped onto a cooler brand image – building her fans up to see an elegant smile with chic-yet-sexy outfits and an invinxible aura. when she debuted the Hd25 for the first time ever, it seemed natural: soda was still the it-girl, shining high-impact colour even when in all black.
through a sold-out kl show, over 500+ social media posts and a 5m+ watched livestream in indonesia, soda’s new vibe was established with the perfect upgrade to her tech (always. around. her neck.)
service:
brand partnerships, content strategy, strategic negotiation, social media planning
the partnership: soda wears meta
our agency pitched for one more powerful, korean face to contribute to launch efforts of the meta rayban collection in south korea.
enter soda. our brand strategy pivot for her framed her as an alluring, confident and powerful player in the apac region for music and artistry. so when the meta rayban wayfarer reached her, we launched two strategic content pieces: one photo with her iconic new black bob and glasses, and one reel that broke the internet: soda unboxing her brand new pair.
within hours: 1m+ views and 400% engagement. the next day, four pieces of fan art emerged with the glasses in full view perched on her nose.
suddenly, meta rayban wasn’t just the new pair of ai-goggles – it was the stylish new accessory for every woman wanting to strike the balance between sexy and cool – as empowering as its capabilities, as aesthetic as the wearer’s desires.
watch soda’s launch here and here.
service: brand partnerships, celebrity liasions, strategic pitching, content strategy, public relations
AIMER 
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